We connect FMCG brands to general trade retailers across Karachi through a dedicated sales force, documented credit systems, and flexible partnership structures built around your business model.
Whether you need a full stock-holding distributor, a carrying & forwarding partner, or a consignment arrangement to test the Karachi market first — we structure our partnership around your requirements.
We purchase your product outright at distributor pricing. We provide and manage the entire sales force — our team, our management, our accountability. They book orders from retailers across Karachi and we handle every delivery. You receive confirmed purchase orders and zero operational involvement. Full inventory, sales team, and market risk sits with us.
We Buy · We Provide & Manage Sales Team · We DeliverYou own the product and deploy your own sales force to book orders from retailers. We take it from there — receiving your stock into our Karachi warehouse, managing your inventory, and delivering every confirmed order to the retailer. You bring the team and the product. We store, manage, and move it.
Your Team · Our Warehouse · We DeliverTest your product in Karachi's general trade before committing to full distribution terms. We place your product across 50–100 pilot outlets, report weekly on movement data, and transition to a permanent model once baseline demand is established.
Best for New Market EntryWe become your appointed Sole Distributor for Karachi. We manage the complete supply chain and distribution operations on your behalf — receiving from your factory, warehousing, and distributing outward to a network of sub-distributors and channel partners across the city. You retain brand ownership. We run the entire distribution engine.
Full Operations · Sub-Distributor NetworkFrom warehouse to retailer shelf — every step of the distribution chain managed by a dedicated team with 4+ years of Karachi market experience.
Stock procurement, warehousing, and last-mile delivery to general trade retailers across Karachi. Daily routes, 6 days a week. Every delivery tracked and reported.
We provide and fully manage the sales force on your behalf. Recruitment, training, daily route planning, performance monitoring, and accountability — all handled by our management. You get a professional field team working your territory without hiring, training, or managing a single person yourself. We own the team. We run the team. You see the results.
Weekly sales reports with outlet-level data, SKU performance, credit outstanding, and coverage maps. Principals receive transparent reporting on every brand we carry.
Documented credit policy with per-outlet limits. Collections managed separately from sales. Outstanding receivables tracked daily. Our zero-bad-debt culture protects both parties.
Competitor pricing, new product launches, and shelf placement reports from our field team — giving you live Karachi market insights your head office cannot see from a distance.
Ambient storage facilities in Karachi with FIFO stock rotation, expiry management, and real-time inventory counts. Your stock is handled with the same care as our own.
Real-time inventory visibility shared directly with your team. Know exactly how much stock is in our warehouse, what has moved today, what is in transit, and what is running low — without calling us. Sales reports, stock-in, stock-out, and returns all tracked live and shared on demand. No black boxes. Ever.
Our field sales team runs fixed daily routes across Karachi's major general trade areas. Coverage is expanding quarterly as we onboard new principals and grow route density.
Any distributor can promise coverage. We back every promise with documented systems, transparent reporting, and a team that operates to a professional standard.
We provide the sales team and we manage them daily. Route planning, morning briefings, target setting, performance tracking — all on us. You never deal with a salesperson directly. We handle everything and report results to you weekly.
Every principal receives a weekly sales summary with outlet-level data, SKU movement, and credit status. No black boxes. You see exactly what is happening with your product.
Hard credit limits per outlet. Collections managed separately from sales. Outstanding tracked daily. Our 4-year track record in Karachi has zero principal write-offs.
FIFO stock rotation on every SKU. Expiry tracking by batch. You are notified 60 days before any expiry risk. Damaged goods reported and claimed within the same week.
You deal directly with our Managing Director. Not a sales manager, not a customer service rep. Your territory is too important for a middleman conversation.
Every principal gets a signed territory agreement before we take a single unit. Your area is protected. No sub-distributor conflicts. Clear terms from Day 1.
Your team gets real-time visibility into your stock at our warehouse. Current inventory levels, daily movement, low-stock alerts, transit updates, and returns — all reported live. You never have to chase us for a stock update.
We currently distribute for the following principals across Karachi's general trade. We are selectively onboarding 2–3 new principals per quarter.
We start with a 30-minute call or meeting to understand your brand, target outlets, pricing structure, and territory requirements. We confirm if there is a fit with our current portfolio before proceeding.
Territory boundaries, partnership model (Stock & Sell / C&F / Consignment), pricing, credit terms, return policy, and reporting format — all documented and signed before we take a single unit of your stock.
We begin with a controlled pilot across 50–100 of our most productive outlets. This gives you real movement data within 30 days before we scale to full territory coverage.
After 30 days you receive a full pilot report: outlet-level sales, category performance, retailer feedback, and our recommendation for full territory rollout. No surprises.
Based on pilot data, we scale to full Karachi territory coverage. Weekly reporting begins, credit systems activate, and your brand enters our standard route plan permanently.
Tell us about your brand and territory requirements. We respond to every serious inquiry within 24 hours.