We connect FMCG brands to general trade retailers across Karachi — through a dedicated sales force we provide and manage, documented credit systems, and flexible partnership models built around how you work.
S.H. Trading is a new company built on relationships that are not new at all.
S.H. Trading grows out of a family that has traded wholesale FMCG in Khajoor Bazar for over 40 years. Under HA Corporation, that meant running large-scale distribution for Kidco, Care, Edenrock, and Machico — before stepping back from active distribution in 2013. The relationships never left the market. Retailers across Karachi still know Hussain Store, and still ask for Hussain Bhai by name. S.H. Trading carries that legacy forward — the same trust, now backed by a dedicated sales force, documented systems, and live reporting the earlier generation never had.
Distributed under HA Corporation, until 2013
Four models. One purpose — getting your product into Karachi's general trade, professionally managed from Day 1.
We purchase your product outright. We provide and manage the entire sales force. We deliver to every outlet. You receive purchase orders and zero Karachi operational involvement.
We Buy · We Manage Team · We DeliverYou own the product and deploy your own sales force to book orders. We receive your stock, manage your inventory, and deliver every confirmed order to the retailer.
Your Team · Our Warehouse · We DeliverTest your product across 50–100 pilot outlets before committing. We report weekly on movement and transition to a permanent model once demand is validated.
Test First · Data-Backed DecisionWe become your appointed Sole Distributor — managing complete supply chain from your factory to warehousing and outward distribution to sub-distributors and channel partners.
Full Operations · Sub-Distributor NetworkThese are the physical and operational tasks we execute on your behalf — from the moment your stock enters our warehouse to the moment payment is collected from the retailer.
Fixed daily routes across 6 active Karachi areas. Every confirmed order dispatched and delivered to the retailer's shelf — tracked and logged per delivery.
We put a dedicated sales team in the field on your behalf. Order booking, outlet visits, retailer relationships — managed by our management. You never deal with a salesperson directly.
Ambient storage in Karachi. FIFO stock rotation, expiry tracking by batch, damage reporting same week, and real-time inventory counts. Your stock handled with the same care as our own.
Hard credit limits per outlet enforced daily. Collections managed by a separate team from sales. Outstanding receivables tracked and reported. Your money comes back on time.
Competitor pricing, new product launches, and shelf placement reports from our field team — giving your head office live Karachi market visibility that no desk can replicate.
Your team sees current stock levels, today's movement, units in transit, low-stock alerts, and return status — live, on demand. Weekly sales reports with outlet-level SKU data. No black boxes. Ever.
6 active areas. 800+ retail outlets. 6 days a week. Expansion areas open for discussion.
Active retail outlets are independent shops that buy from us regularly — not outlets S.H. Trading owns or operates.
Any distributor will promise coverage and reporting. Here is what actually separates us — backed by 6 years of track record, not claims.
In 6 years, no principal has lost money due to bad debt on our watch. Hard limits, separated collections, and daily tracking means your receivables come back. Every time.
Track record — not a claimMost distributors give you a salesperson and you manage them yourself from Lahore or overseas. We recruit, train, brief, and performance-manage the entire team. You only see results.
Zero HR burden on your sideEvery principal gets a signed territory agreement before we take a single unit. Your areas are defined, your category is protected, and conflicts are prevented by contract — not trust.
Signed agreement, not a handshakeMost Karachi distributors send a stock update once a week — if you remind them. We give your team real-time visibility into stock, movement, alerts, and returns. No calls. No chasing.
Live data on demandWhen you call S.H. Trading, the Managing Director answers. Not an account manager. The person responsible for your territory is directly reachable — always.
Direct access, no layersStarting with a new distributor usually means 3–6 months building retailer relationships from zero. We have 800+ active outlets across 6 areas — live from your first shipment.
Immediate reach, no ramp-up waitWe cap the principals we take on. We never onboard a competing brand in the same category. If we cannot guarantee your product dedicated attention, we say so upfront.
Max 2–3 new principals per quarterOld City and Saddar are Karachi's most competitive, highest-density trading areas. Building real retailer relationships here takes years. We have them. New entrants do not.
6 years of retailer relationshipsWe currently distribute for the following principals. Selectively onboarding 2–3 new principals per quarter.
30-minute call to understand your brand, target outlets, pricing, and territory. We confirm fit before proceeding.
Territory, model, pricing, credit terms, return policy — all documented and signed before we take a single unit.
Controlled pilot across our most productive outlets. Real movement data within 30 days before full territory scale.
Full pilot report: outlet-level sales, category performance, retailer feedback, and rollout recommendation.
Scale to full Karachi territory. Weekly reporting begins, credit systems activate, your brand enters our permanent route plan.
Tell us about your brand and territory requirements. We respond to every serious inquiry within 24 hours.
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We recruit, train, and manage the field sales force for every principal we carry — which means the right people always come first.
No specific roles open right now — but we're always glad to hear from strong field sales and warehouse candidates ahead of our next principal launch.
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